ACBSP

Guiding Cultivation Plan for the Event Management Major

2023

Major Code: 120903

Drafter:Yingkang Gu      Reviewer: Hailan Pan

 

I      CultivationObjectives

General cultivationobjectives

This major aims to cultivate applied middleand senior event project management professionals. These students cansystematically master the basic theories of event management, understand theoperations process of international conference and exhibition projects, befamiliar with advanced event information management software, have strongcommunication and document writing skills, and can skillfully use thoseacquired knowledge and skills to engage in relevant conference and exhibitionproject management practices in mainstream enterprises and core departments ofthe event industry, and have good professional quality, innovationconsciousness, and international vision. They know how to plan, execute, andmanage.

 

Expectedcultivation objectives of students five years after graduation

Cultivation objective 1: They have good humanistic and socialliteracy, have strong patriotic feelings, national pride and culturalconfidence, have good professional literacy and social responsibility, andadhere to professional ethics;

Cultivation objective 2: They have a solid professional theory ofexhibition and strong application abilities of information technology, cansystematically master the business skills of exhibition project research,planning, marketing, operations, management, and services, and have the abilitiesto solve complex problems in the field of exhibitions.

Cultivation objective 3: They have good communication skills andteam spirit, have a sense of innovation and international vision, can providecreative solutions for exhibition project management, and have certainleadership skills;

Cultivation objective 4: They are lifelong learners, motivated, andable to maintain physical and mental health and sustainable professionaldevelopment.

 

II    AcademicRequirements for Program Completion

Students of this major mainly study thebasic theories and knowledge of economics and management, systematically masterthe basic theories, professional knowledge, and business skills of eventmanagement, are familiar with the methods to solve problems related toconference and exhibition project management, and have strong quality and abilitiesto work in the fields of the conference and exhibition industries.

 

Graduationrequirements and degree conferral

Students of this major must complete theminimum credits required by the various courses according to the requirementsof the guiding cultivation plan, and complete the corresponding extracurriculararrangements. Students can graduate only when they obtain at least 155 credits;those who meet the requirements for the conferral of a bachelor's degree willbe awarded a Bachelor of Management degree.

 

Programduration

Flexible academic period, generally 4years, with a flexible range of no less than 3 years and no more than 6 years.

 

III  Course System Composition andDistribution of Class Hours (excluding Second Classroom)

Course type

Total credits

Total study hours

Theoretical hours

Practical hours

Public Fundamental  Courses

45.5

29

864

782

82

General Education  Courses

10

7

160

160

 

Professional Fundamental  Courses

22

14

352

328

24

Core Courses

54

35

864

669

195

Professional Practice

23.5

15

712

 

712

Total

155

100

2952

1939

1013

Theoretical hours: practical hours (%)

66:34

 

Programrequirements

The Bachelor of Event Management requiresstudents to successfully complete 155 credits, which are comprised of:

l  At least 45.5 credits from Public Fundamental Courses;

l  At least 10 credits from General Education Courses;

l  At least 22 credits from Professional Fundamental Courses;

l  All 54 credits from Core Courses;

l  All 23.5 credits from Professional Practice.

 

 

 

IV   Scheduleof Teaching Arrangement (1)

Course

Type

Course

Code

Course Title

Assessment Method

Total Credits

Total Hours

Recommended Semester

Public Fundamental Courses

b1080001

Introduction to Basic Principles of  Marxism

Examination

3

48

Autumn 1

b1080009

Political Thought, Moral Ethics and Law

Assessment

3

48

Autumn 1

b1080006

Modern Chinese Historical Figures

Assessment

3

48

Spring 1

b1080010

Mao Zedong-Thoughts and Introduction to  Theoretical System of Socialism with Chinese Characteristics

Examination

3

48

Autumn 2

b1080011

Xi Jinping-Thoughts on Socialism with  Chinese Characteristics for a New Era

Assessment

3

48

Spring 2

-----

Situation and Policy (Modules 1 - 4)

Assessment

2

32

Autumn 1Spring  2

b1080008

Labor Education A

Assessment

0.5

16

Spring 1

b1110004

Mental Health Education of College  Students

Assessment

2

32

Spring 1

b1020082

Advanced Mathematics B1

Examination

4

64

Autumn 1

b1020083

Advanced Mathematics B2

Examination

2

32

Spring 1

b1020013

Probability and Statistics

Examination

2

32

Autumn 2

b1020018

College Chinese

Assessment

2

32

Autumn 1

-----

Physical Education I to VI

Assessment

3

160

Autumn 1Autumn  4

b1110003

Military Training

Assessment

0.5

112

Autumn 1

b1110002

Military Theory

Assessment

0.5

32

Spring1

b1090001

Basic Engineering Training

Assessment

2

32

Spring1

b1020003

English for General Purposes III

Examination

3

48

Autumn 1

b1020004

English for General Purposes IV

Examination

3

48

Spring 1

b1020005

English for General Academic Purposes A

Examination

2

32

Autumn 2

---

English Extension

Assessment

2

32

Spring 2

b1020002

English for General Purposes II

Examination

3

48

Autumn 1

b1020003

English for General Purposes III

Examination

3

48

Spring 1

b1020006

English for General Academic Purposes B

Examination

2

32

Autumn 2

---

English Extension

Assessment

2

32

Spring 2

b1020001

English for General Purposes I

Examination

4

64

Autumn 1

b1020002

English for General Purposes II

Examination

3

48

Spring 1

b1020003

English for General Purposes III

Examination

3

48

Autumn 2

b1020040

German I

Examination

3

48

Autumn 1

b1020041

German II

Examination

3

48

Spring 1

b1020042

German III

Examination

4

64

Autumn 2

b1020077

Japanese I

Examination

3

48

Autumn 1

b1020078

Japanese II

Examination

3

48

Spring 1

b1020079

Japanese III

Examination

4

64

Autumn 2

 

Subtotal

Public Fundamental

I.            

85.5

1616

II.          

General Education Courses

b0-----

Aesthetic Education

Assessment

2

32

Autumn, Spring

b0-----

Social Sciences and Humanities

Assessment

4

64

Autumn, Spring

Natural Science and Technological  Innovation

Assessment

4

64

Autumn, Spring

 

Subtotal

(General Education Courses)

 

10

160

 

(* Note: Thefirst foreign language course has a total of 10 credits, including 3 languages,College English, College German, and College Japanese, respectively. For thosewho choose College English, select the appropriate module from modules A, B, orC)

 

V    Scheduleof Teaching Arrangement (2)

Course

Type

Course

Code

Course Title

Assessment Method

Total Credits

Total Hours

Recommended Semester

Professional Fundamental  Courses

b2030037

Management

Examination

3

48

Autumn 1

b2030145

Western Economics

Examination

4

64

Spring 1

b2030082

Economic Law

Examination

3

48

Spring 1

b2030060

Principles of Accounting

Examination

3

48

Autumn 2

b2030163

Operations Management

Examination

3

48

Autumn 2

b2030187

Theory and Practice of International  Trade

Examination

3

48

Spring 2

b2030159

Applied Statistics

Examination

3

48

Autumn 3

Subtotal (Professional  Fundamental Courses)

 

22

352

 

Core  

Courses

b2030064

Principles and Practices in the MICE  Industry

Examination

3

48

Autumn 1

b2030119

Market Research and Analysis

Assessment

3

48

Autumn 1

b2030349

Introduction to Tourism Studies

Examination

3

48

Spring 1

b2030221

Display Design and Management

Assessment

3

48

Spring 1

b2030217

Consumer Psychology

Assessment

2

32

Autumn 2

b2030071

Event Information Management

Examination

3

48

Autumn 2

b2030219

Event Planning

Examination

3

48

Spring 2

b2030220

Event Marketing

Examination

3

48

Spring 2

b2030062

Exhibition Financial Management

Examination

3

48

Spring 2

b2030067

Event Documents and Letter Writing

Assessment

3

48

Autumn 3

b2030072

English for Conventions
  and Exhibitions

Examination

3

48

Autumn 3

b2030350

Business Communication & Negotiation

Assessment

3

48

Spring 3

b2030014

Industrial Economy

Examination

3

48

Autumn 3

b2030352

Exhibition Project Management

Examination

3

48

Autumn 3

b2030012

Exhibition Practices

Examination

3

48

Spring 3

Subtotal (Professional Fundamental  Courses)

 

44

704

III.        

Core

Courses

b2030447

Business Conference Management

Assessment

2

32

Spring 3

b2030448

Digital Exhibition and Service

Assessment

2

32

Spring 3

b2030449

Art Curatorial Management

Assessment

2

32

Autumn 4

b2030353

Venue Operations and Management (English)

Assessment

2

32

Autumn 4

b2030223

Event HR Management

Assessment

2

32

Autumn 4

b2030065

Exhibition Advertising Planning and  Production

Assessment

2

32

Spring 3

b2030244

Incentive Tourism and Destination  Management

Assessment

2

32

Spring 3

b2030450

Event New Media Marketing

Assessment

2

32

Autumn 4

b2030077

Festival Organization and Management

Assessment

2

32

Autumn 4

b2030074

Wedding Planning and Management

Assessment

2

32

Autumn 4

b2030447

Business Conference Management

Assessment

2

32

Spring 3

b2030065

Exhibition Advertising Planning and  Production

32

b2030448

Digital Exhibitions and Services

Assessment

2

96

Spring 3

b2030244

Incentive Tourism and Destination  Management

160

b2030245

Disneyland Management Theoretical Module

Assessment

6

864

Autumn 4

Subtotal  (Specialized Elective Courses)

 

30

1504

 

Subtotal (Core Courses)

 

96

2560

 

 

VI   Scheduleof Teaching Arrangement (3)

Course

Type

Course

Code

Course Name

Assessment Method

Total Credits

Total Hours

Recommended Semester

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Professional Practice

b4030040

Event Industrial Career Planning

Assessment

1

24

Summer 1

b4030037

Event Market Survey Practice

Assessment

2

48

b4030041

Exhibition Industry Recognizing Practice

Assessment

2

48

b4030038

Event Marketing Simulation Practice

Assessment

1

24

Summer 2

b4030100

Exhibition Simulation Practice

Assessment

2

48

b4030039

Event MIS Practice

Assessment

2

48

b4000027

Event Management Major Innovation & Entrepreneurship

Assessment

2

48

Spring 3

b4030200

Labor Education B

Assessment

0.5

16

Spring 3

b4030133

Event Management Major Graduation Practice  and Graduation Thesis

Assessment

6

288

Spring 4

Subtotal (Mandatory Practice Courses)

 

18.5

592

 

b4030008

Exhibition Companies Simulation Practice

Assessment

1

24

Summer 3

b4030035

Activity Simulation Practice

Assessment

2

48

b4030042

Conference Simulation Practice

Assessment

2

48

b4030111

Disneyland Management Practice Module

Assessment

5

120

Summer 3

Subtotal (Elective Practice Courses)

 

10

240

 

Subtotal (Professional Practice)

 

28.5

832

 

The Second Classroom

b5110001

The Second Classroom

Assessment

1

-

Autumn /Spring/

Summer

 

 

Total

 

156

2952

 

*Elective instructions for professional module coursesand practical module courses:

Specialized courses are divided intomodules according to different ability requirements, and students must take onemodule and achieve the required credits for that module. In the ProfessionalPractice modules, students must select according to the correspondingprofessional course module.

Module A: Direction of event project (conferences andexhibitions) operations and management.

Module B: Direction of event project (festivals and specialevents) planning and marketing.

Module C: For Disneyland management-oriented class.The two professional electives of this module in the Spring 3rd yearsemester must be selected according to the course selection requirements ofModule A or Module B (they cannot be mixed).

 

 

VII        SecondClassroom Credits Policy

Through the development of the Second Classroomactivities, students are encouraged to actively participate in academiclectures, social practice activities, campus cultural and sports activities,innovation and entrepreneurship activities, volunteer service activities, etc.,to cultivate the students' social adaptability and quality, and enhance thestudents' employability. Please refer to the provisions of the 'Shanghai PolytechnicUniversity's 'Second Classroom Credit' Implementation Measures (Trial)' inthe 'Student Handbook' for more details.


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